Tennis Australia announced an extension of its partnership with the Japanese broadcaster NS which seeks to strengthen its coverage of open from Australia (AO) to more viewers in Japan.
From January 2022, the broadcaster expands its audience with more than 14 hours a day of OA on its linear sports channels, and for the first time, the company will broadcast live matches from all 16 broadcast courts, including AO introductory events. .
“We are delighted to extend our agreement with Wowow, one of our oldest broadcasters, as we celebrate 30 years of partnership,” said the Australian Open tournament director, Craig Tiley, Noted.
âOur fans in Japan consider the Australian Open to be their ‘home’ slam, and thanks to Wowow’s innovation and commitment to their most comprehensive coverage of OA, our Japanese fans will be able to follow it. action on all courts in January. “
Wowow is celebrating its 30th anniversary of partnering with Tennis Australia, and this year the company launched a new service called Wowow Tennis World starting in OG 2021 with the aim of “bringing more fun” to fans.
The chairman and CEO of the platform, Akira Tanaka, expressed his gratitude for the long-term partnership, adding, âIn the past, we have broadcast many historic OA moments that have generated tremendous excitement among Japanese tennis fans.
“In 1994 Kimiko Date, who currently works with us as an ambassador, reached the semi-finals of the women’s singles, and in 2012 Kei Nishikori advanced to the quarter-finals as the first Japanese men’s singles player in 80 years old.”
Additionally, the Australian Open will be the first Grand Slam that Wowow will broadcast with all matches live via its Wowow On Demand and Wowow Tennis World platforms.
“We will continue to provide services to convey the fascination, excitement and emotion that players create, through our new initiatives and with the support of Tennis Australia, which should help raise the level of tennis culture in the world. Japan, âTanaka added.