Canadian women and sport Nathalie Cook

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Women and Sport in Canada announced on Tuesday the appointment of Nathalie Cook to chair its new Commercial Women’s Sport Advisory Group, which will provide Canada-specific insights into sports properties, media and brands.

“We believe that gender equity makes sport better,” said Allison Sandmeyer-Graves, CEO of Canadian Women & Sport in a statement. “A thriving commercial market for women’s sport in Canada will enrich the sport landscape in Canada and help increase opportunities for women and girls at all levels of sport.

“Women and Sport in Canada is in a unique position to positively influence decision-makers at this pivotal moment. »

Cook has held many high-level positions, including Vice President of TSN and RDS.

The advisory group, which is part of a series of initiatives to help the Canadian sport system capitalize on the potential of professional women’s sport in the Canadian marketplace, is made up of individuals representing media, corporate brands, sports properties and represents the diversity of Canada with a primary goal of sharing their experiences to help inform and advance progress in the growth of women’s professional sports in Canada.

Other prominent council members include:

– Stacey Allaster CC, General Manager, Professional Tennis and US Open Tournament Director, United States Tennis Association
– Ashley Curran, Associate Vice President, Sports Partnerships, Canadian Tire Corporation
– Kia Nurse, professional basketball player and host
– Teresa Resch, Vice President of Basketball Operations, Toronto Raptors
– Alyson Walker, Chief Commercial Officer, OverActive Media Group
– Camille Wallace, Head of Media Partnerships – Sports, TikTok

Under the academic leadership of Dr. Cheri Bradish and the Future of Sport Lab at Metropolitan University of Toronto, the advisory group will provide Canadian market-specific insights and insights for an upcoming report.

The first-of-its-kind report, to be released in the fall of 2022, will help inform decisions made about professional women’s sport so leaders can maximize the economic and social potential of their women’s sport businesses. The primary audience for the report includes sports properties, including major ownership groups, sports partners, including business support and sports marketing agencies, and sports media.

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