Amid the pandemic, tennis players Vasek Pospisil and world number 1 Novak Djokovic created the Professional Tennis Players Association (PTPA) with the aim of “creating transparency and fairness throughout the game. decision in professional tennis â. Now with more than 500 members, Djokovic says the goals of “working diligently for all players to improve their livelihoods and opportunities on and off the pitch” continue.
On the occasion of the first anniversary, the PTPA announced a new partnership with Opendorse to help develop member brands and the launch of Courtside Curriculum to assist members in the areas of business and finance, communications and education. branding, relational well-being, mental health and women’s leadership.
âAn essential pillar of the PTPA’s mission is to provide our members with much-needed branded educational services,â said Djokovic. âWe are excited to launch our professional and personal development programs and our partnership to help equip and empower our members in areas that will benefit their lives today and for years to come. ”
Pospisil says being at the US Open a year after he and Djokovic announced the PTPA is “amazing” and says he’s proud of the infrastructure and sustainable business model that can serve the players.
âThe professional tennis business needs innovative reform,â he says. “Our PTPA team will continue to advocate for reform to ensure that male and female tennis players are fairly represented in all areas that impact their health, safety, well-being and wages. . ”
The PTPA, officially founded as a not-for-profit corporation in Canada, now has over 500 members worldwide. Membership is open to men and women in the top 350 singles rankings or 150 doubles rankings. The first year was not without some questions and hiccups. The formation of the PTPA, which some see as a union, has at times been at odds with the ATP. Adam Larry, executive director of the PTPA, credits the PTPA with “delaying the vote on ATP’s 30-year plan” as a key feature of the group’s first year.
The announcements of PTPA’s growing services are part of the vein of working to help meet the business needs of gamers. âOne of the pillars of the PTPA is to help players develop, protect and capitalize on their brands,â said Djokovic. “The partnership with Opendorse will provide our members with free resources to help them increase their chances of success.”
The partnership with Opendorse aims to help athletes “find and build their fan base” and use social media to gain greater engagement with subscribers. As part of the deal, PTPA members have access to their own Getty images, training on how to use the images to build their brands, and direct access to sponsors, says Larry.
At the same time, the Courtside Curriculum, which will be launched in November, brings together experts in various fields to members through webinars and workshops. The PTPA will launch the platform with programs covering Investing For Life After Tennis, How To Enter The Business World, Entrepreneurship, The Art Of Sponsorship, Giving The Quote Interview, Developing Your Inner Speaker, become worthy of a press conference, and specifically for women on how to differentiate themselves, how to go from good to best in the classroom and how to find balance.
Courtside Curriculum will begin as on-demand online programming, but may expand to in-person workshops.