Snapchat Expands Gaming Options With Bitmoji Tennis Game


Following the recent launch of the game Tiny Royale on its Snap Gaming platform, Snapchat is releasing Bitmoji Tennis just in time for Wimbledon.

Snapchat may have branded itself as a “camera company” at one point, but it’s also a lot in the game. And since the launch of the Snap Gaming platform this year, the company has continued to integrate casual games in its application. The first big leap in the game – Tiny Royale, by Zynga – came out early last month, and Snap won’t stop there.

To celebrate Wimbledon, Snap released their next big game on Snapchat – Bitmoji Tennis. The principle is simple: users can play virtual tennis against each other. The game also allows them to challenge each other and even organize group tournaments, or practice the single player mode if they are not confident enough at first. But that’s not all. The game also offers players various incentives to play, like equipment upgrades, for example.

This game, along with its previous pricing, is meant to cater to the younger Snapchat audience, getting people to spend more time in the app. This, of course, provides opportunities for advertisers to target users.

Of course, this (or Zynga’s Tiny Royale) isn’t the first time Snapchat has hosted a game in its app. Sponsored games, like an 8-bit tennis game in collaboration with Gatorade in 2016, are just one of them.

It will be interesting to see where Snapchat can take this new effort and whether it will be able to increase the app’s user base (and their engagement with the app).

Read more: Snapchat launches ‘Stranger Things’ goal in collaboration with Chicago Cubs

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