Since it was established in 1991, the Cliff Richard Tennis Foundation has gone a long way towards achieving its aim of introducing tennis to more children. That has mainly been achieved through the Cliff Richard Tennis Trail, the UK's leading grassroots tennis initiative.

The Tennis Trail has five main objectives:

• To take tennis directly to children in state primary schools
• To encourage and assist the schools involved with the scheme to feature tennis on their timetable on a year round basis
  
• To give athletically talented children the opportunity to become more seriously involved with tennis.
  
• To introduce tennis as a family sport - a sport that can be played for a lifetime.
  
• To promote and fund tennis development programmes for children in each area visited.
  

The Tennis Trail targets towns, cities and remote rural areas where there is often high unemployment or a large percentage of single parents - places where the children might not ordinarily get the chance to learn about the game. To date over 190,000 children have been introduced to tennis through the Trail and in the year 2001, an additional 30,000 children, in 200 schools will benefit.